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  • D-Dub 2:46 pm on 2009/07/31 Permalink | Reply  

    D-Dub Software Releases BoneTown Episode One 

    Adult Video Game’s First Expansion Pack Includes New Content and New Technology

    Albuquerque, NM  July 31, 2009– D-Dub Software is pleased to announce the first expansion pack for its Adult Action Adventure video game, BoneTownBoneTown’s Episode One will feature new content and new in-game technology, and will be offered for free on the company’s website at http://www.BoneTown.com.

    BoneTown’s Episode One will continue the original game’s adult comedic adventure arc, introducing new characters, new locations, and a new mission. In Episode One, the player will find himself in an altercation with the satirical Wee Wee Herman, a trash-talking midget, and an Amish cocaine dealing couple, among other oddball personalities in the BoneTown world.

    Episode One will also feature some new in-game technology in the form of the game’s first live-action movies. Completing the mission in Episode One will unlock a movie from adult DVD giant SugarDVD, showcased in the BoneTown Theater within the game.

    D-Dub Software is happy to announce this new partnership with SugarDVD, the world’s largest renter of adult movies. Based in Los Angeles, SugarDVD ships millions of movies all over the world every year, and is eager to become a part of the new adult video game market. “BoneTown is a unique and entertaining game. It has multiple levels, different character options, and humor. I’ve never seen anything like it,” SugarDVD CEO Jax says.

    D-Dub CEO Hod agrees. “We are trying to do some new and creative things in the adult entertainment industry. Episode One is the newest part of this pursuit, and we think the fans will love it. We are also really proud to be to be partnering with someone like SugarDVD, a company that has been so innovative and influential in the industry.”

    BoneTown is currently being sold online at http://www.bonetown.com in a box version ($49.99) and a digital download version ($39.99). The game is also available in adult stores worldwide.

    About D-Dub Software:
    Founded in 2004 in Albuquerque, NM, D-Dub Software is not your average video game company. When they started the business, Hod, JB, and Max were recent college graduates and knew that they didn’t want to be a part of the corporate culture. They have embraced the independent business spirit and developed BoneTown by their own rules.

     
  • D-Dub 2:39 pm on 2009/01/21 Permalink | Reply
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    BoneTown Video Game Draws Crowds & Turns Heads at AEE 2009 

    Adult Video Game Company D-Dub Software Announces Ambitious Plans for the New Year

    Las Vegas, NV, January 21, 2009—D-Dub Software’s BoneTown had one of the most talked about debuts at the 2009 AVN Adult Entertainment Expo in Las Vegas this past week. The Action Adventure Porno video game introduced a new concept to the show—a full featured video game with true adult content—and reactions were intensely positive. Between fielding questions about their game and having some drinks on the convention floor, D-Dub debuted some of their plans for BoneTown for 2009.

    D-Dub’s first objective for the year is to provide more game content to fans, and at the show they announced that BoneTown’s first content pack is slated for release in Spring 2009. The content pack will include new missions, characters, and weapons, and will upgrade some existing content. To introduce their content packs to fans, D-Dub is offering this first one for free to anyone who has purchased the game.

    In addition, D-Dub will expand this year through partnerships with some major names in both the adult and mainstream worlds. These partnerships will bring BoneTown to a larger audience through distribution deals, affiliate programs, and the inclusion of BoneTown demos in the Special Features sections of various adult movies. D-Dub hopes to announce the confirmation of these partnerships in early 2009.

    While making business deals and chatting with fans about BoneTown’s future took most of D-Dub’s time at the AEE, the guys also took the time to speak with media who streamed by the booth interested in their new concept. Interviews about BoneTown and the new industry it is creating can be found in such publications as Penthouse, and on television on G4TV, the University Channel and others starting this month.

    Though the business done at the AEE bodes well for D-Dub Software in 2009, the most important part of the conference for them was connecting with the people who play BoneTown. “Usually these shows are about doing a lot of business, which is great, but it was amazing to just sit back and talk to the fans who love playing our game,” says Hod, CEO of D-Dub. “They want nothing more than to experience the adult gaming industry, and they’re who the game was made for.”

    BoneTown is currently being sold online at http://www.bonetown.com/ for $39.99 for a digital download and $49.99 for a box copy. The box copy is also available in adult stores worldwide.

    About D-Dub Software:

    Founded in 2004 in Albuquerque, NM, D-Dub Software is not your average video game company. When they started the business, Hod, JB, and Max were recent college graduates and knew that they didn’t want to be a part of the corporate culture. They have embraced the independent business spirit and developed BoneTown by their own rules.

     
  • D-Dub 2:29 pm on 2008/11/25 Permalink | Reply  

    BoneTown Video Game Creates New Industry 

    Albuquerque, NM, November 25, 2008 — With the release of their adult video game, BoneTown, D-Dub Software has also launched a new industry. The Adult Video Game Industry is an answer to worldwide video game ratings boards, whose rating systems have banned adult games from the market. It is also a response to the maturing video game world, whose average consumer is now 33 years old but is still forced to play games aimed at someone much younger.

    The Entertainment Software Ratings Board (ESRB) is the United States’ video game ratings system. Their website touts their ratings as meant to help “…consumers, especially parents…make informed purchase decisions about the games they deem suitable for their children and families.” Far from being a tool to inform consumers, however, the ratings can limit consumers’ ability to learn about and purchase certain games. This holds specifically true for games that get the system’s dreaded AO (Adults Only, for ages 18+) rating, which BoneTown would have received had it been rated.

    Major retailers in the United States only sell video games that are rated M (Mature, for ages 17+) or lower by the ESRB. All video game consoles, such as Nintendo, X-Box, and PlayStation, refuse to allow AO rated games, and many video game review outlets will not deal with AO titles. Though only 25% of all gamers in the United States are under age 18, indicating that there is a huge market for adult games, the ESRB’s restrictions have led many games to remove content to get an M rating. It also has some wondering why an AO rating exists if it essentially constitutes a ban in the US and elsewhere around the world, because unlike with other “adult” products, there are no established channels for adult video games to get out to their target demographic.

    D-Dub Software knew that BoneTown would be rated AO because of its intense sexual and drug related content, and so did not get the game rated by the ESRB. “It doesn’t make sense,” says Hod, CEO of D-Dub Software. “The ratings boards are not telling us that these games aren’t for kids. We know that already. What they’re telling us is that adult games shouldn’t exist at all. We don’t agree, and neither does our customer base of adults who are interested in games that might include themes like sex, drugs, and language. Since they’ve made it so that games like ours can’t be marketed and distributed through the channels other video games use, we are starting a new industry to get this game out to our customers.”

    While D-Dub agrees that they game is not appropriate for anyone under 18, they have no intention of removing their “adult” content and so are finding ways around the ESRB’s ban. This is made possible in part by the recent rise of digital distribution of video games, because games sold online do not have to be ESRB rated. BoneTown is currently being sold online to customers over 18 at http://www.bonetown.com in a box version ($49.99) and a digital download version ($39.99). The game is also available in adult stores worldwide.

    About D-Dub Software:

    Founded in 2004 in Albuquerque, NM, D-Dub Software is not your average video game company. When they started the business, Hod and JB were recent college graduates and knew that they didn’t want to be a part of the corporate culture. They have embraced the independent business spirit and developed BoneTown by their own rules.

     
  • D-Dub 2:40 pm on 2008/11/10 Permalink | Reply
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    BoneTown: A New Adults Only Video Game 

    PC video game combines adult themes and humor with controversial gameplay.

    Albuquerque, NM, November 10, 2008—D-Dub Software announces the release of BoneTown, a controversial new adult video game that will combine adult themes and humor with action and adventure. The first game of its kind, it will allow a player to do everything from living out fantasies to fighting enemies using his own flatulence while working to save BoneTown from “The Man.”

    BoneTown makes liberal use of irreverent and crude subject matter, and all parts of the gameplay and storyline are infused with its signature profane comedy. The game also includes mature themes, such as sexual activity and the use of illicit substances.

    As the average age of a video game player is now 33 years old, D-Dub Software thought that a game made truly for this demographic was overdue. This is new for the video game world, as many games that tout themselves as “Mature” aim partially at young fans and therefore limit actual adult content.

    D-Dub Software does not. “We wanted to make a video game that represented what we, as twenty something guys, think is fun,” says Hod, CEO of D-Dub Software. “We don’t want to kill people or be wizards in a video game; we want to party, get in fights, get girls, and laugh our butts off.”

    Though some might be offended by the game’s intense political and social satire and extreme subject matter, D-Dub is ready for the criticism. “Sure, some people will think it’s inappropriate,” says Hod. “But number one, this game is for adults. Only. And number two, we can stand behind what we put in here. What we think is inappropriate is the intense and horrific violence that makes it into most video games. How is this game inappropriate compared to that?”

    BoneTown is now available to customers aged 18+ in a hard copy box version ($49.99) and a digital download version ($39.99) for the PC at http://www.BoneTown.com. With its launch, D-Dub Software is excited to offer a fun, full featured video game for adults. “This is like Grand Theft Auto meets South Park,” says one customer. “I’ve been waiting for a game like this for years.”

    About D-Dub Software:

    Founded in 2004 in Albuquerque, NM, D-Dub Software is not your average video game company. When they started the business, Hod, JB, and Max were recent college graduates and knew that they didn’t want to be a part of the corporate culture. They have embraced the independent business spirit and developed BoneTown by their own rules.

     
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